About
our roots
EWKUKs… is an acronym for Everyone Who Knows Us KnowS… The idea stemming from not knowing the identity of graffiti writers unless you know them-know them. We took that ideology to the brand because it’s about being true to yourself because the people who know you, get you. And the pronunciation is a play on that, so we wanted people to question how the pronunciation is. You can pronounce it however you want… but I will say that most people say “you-cooks”, we pronounce it “you-kicks”.